Kid's Concept
“Sweet and refreshing: strawberries are a little slice of summer from nature, bursting with fresh flavour and vibrant colours.” This strawberry costume brings that charm to dress-up play, featuring a red cardigan with a rounded front,
Off to the next stop in the food truck’s busy life! Find a spot, park the truck and start getting ready. Unfold the curtain, roll out the menu and let everyone know the food truck is open. Drive around and serve delicious food to people everywhere.
Turn any room into a circus wonderland with this large, decorative, reversible play mat – designed to fit perfectly inside the Circus Tent, or to be used on its own wherever a soft surface is needed. The Circus play mat is padded and filled
A rectangular play mat that fits seamlessly into our playhouse, but also works perfectly well on its own. Foldable and easy to carry – play never has to stop; simply carry on playing at home or on the go. The filling can be removed and the fabric
Some capes are designed to be worn on the ground. Others are meant to be worn on your shoulders. This fancy-dress cape is covered in soft felt flowers, scattered across a layer of light tulle. The cotton lining ensures it feels comfortable
Meet Sam, the cotton canvas rocking horse who loves sage leaves and blueberries. Rocking horses like Sam are ideal for helping children develop balance and coordination. Sam’s gentle nature and unique eating habits make him
Every child deserves a cosy hideaway that’s all their own – this foldable Circus play tent brings that special place to life. The play tent unfolds in one simple movement: lift it out of the folded position and it springs open effortlessly.
Butterflies bring life and colour to gardens as they flutter gently from flower to flower. With these butterfly wings, children can mimic that graceful movement; thanks to the elastic straps for their hands, they can imitate the fluttering motion
‘There’s no order to anything and I can’t find anything.’ This stool features a pattern inspired by Lilla Gubben, Pippi Longstocking’s horse. With its gently rounded sides, it has an inviting look, making it a practical and versatile piece
The ride-on kart is shaped like Stella the hedgehog, our lovely friend from the EDVIN forest. The kart is made from thick, soft chenille that invites children to touch and feel it. It is fitted with a sturdy wooden handle for a firm grip and easy manoeuvr
Ready, set, go! With this wooden play car, made from FSC-certified wood, your child can get behind the wheel and discover how much fun it is to drive their very own ‘car’. With a steering wheel to turn, a ‘GPS’ to follow directions
‘Why on earth is there a horse on the veranda?’ asked Tommy. All the horses he knew were kept in a stable. ‘Well,’ said Pippi, pausing to think. ‘He’d just be in the way in the kitchen. And he doesn’t like the living room.’ Some horses need a stable.
Every child deserves a cosy hideaway that’s all their own – this foldable Circus play tent brings that special place to life. The play tent unfolds in a single movement: take it out of its folded state and it springs open effortlessly.
‘This is the life,’ said Pippi, stretching her legs out as far as she could. In many of the stories, Pippi Longstocking climbs onto her horse’s back and rides with a confidence all her own – no saddle, no fuss, just Pippi being Pippi.
‘Lovely! Lovely!’ ‘What’s so lovely?’ asked Tommy. ‘Me,’ said Pippi smugly. On a sunny spring day, Pippi Longstocking headed into town with Tommy and Annika, her apron pockets full of gold coins. She had business to attend to
There’s plenty of space to play and get up to mischief in our cosy and popular play tent. All the sides can be rolled up or down, allowing you to adapt the play tent perfectly to wherever you set it up. Roll the sides up in summer and you’ve got
With this bumblebee costume, children can really let their imaginations run wild with role-play and dressing up. The striped cardigan, made from soft, fluffy yellow fabric, evokes the fuzzy look of a bumblebee and features embroidered,
‘Could I please have eighteen kilos of sweets?’ said Pippi, waving a gold coin. On a sunny spring’s day, Pippi Longstocking headed into town with Tommy and Annika, her apron pockets full of gold coins. She had something to sort out
Sture is always ready to whizz around the house. Thanks to his soft fur and playful nature, he’s a great companion for active play. Children can jump on it and steer it using the wooden handle, as they make their way through fun indoor
The play tunnel with Kid's Concept’s classic star pattern is the perfect toy for a game of hide and seek or an obstacle course. By crawling through the tunnel, your child develops their motor skills and coordination in a playful way.
Bring it on – the vet’s here! Get your furry friends ready for their annual check-up. This vet’s kit is designed for children who love looking after their cuddly toys. The set includes a syringe, a medicine bottle, ‘cat food’ in the shape of little fish,
Turn any room into a circus wonderland with this large, decorative, reversible play mat – designed to fit perfectly inside the Circus Tent, or to be used on its own wherever a soft surface is needed. The Circus play mat is padded and filled with
A little space of their own – in just a few minutes This pop-up play tent offers a quiet corner for playing, reading or relaxing. Thanks to its pop-up design, it’s quick to set up: simply insert the poles and it’s ready in minutes.
A soft place to settle, petal by petal. This large floor cushion, shaped like a flower, transforms any space into a cosy haven. With soft, rounded petals made from sherpa fabric and a velvety-soft centre, it is designed for quiet moments,