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The see-through beach bag is great for children (because they can see all their treasures!) and beautifully designed for parents. Clean lines, soft colours and clever details make it as practical as it is stylish.

The see-through beach bag is great for children (because they can see all their treasures!) and beautifully designed for parents. Clean lines, soft colours and clever details make it as practical as it is stylish.

The see-through beach bag is great for children (because they can see all their treasures!) and beautifully designed for parents. Clean lines, soft colours and clever details make it as practical as it is stylish.

This clever 2-in-1 reversible travel game combines the excitement of a classic horse racing game with the timeless simplicity of noughts and crosses.

Take family fun with you wherever you go with this clever 2-in-1 reversible travel game. Game of the Goose on one side, Snakes & Ladders on the other, doubling the fun in one compact design.

Meet Hippo, your child’s new splash buddy. This playful inflatable float is designed for sunny days at the pool and adventures by the sea. With its cheerful character and sturdy handles, little swimmers can float, lounge and play in comfort.

The Seashell Float brings a dreamy beach vibe to every splash session. With its soft pastel colour and transparent window details, it adds a touch of magic to pool and beach adventures.

Stay stylish and comfortable with our beach poncho, available in a range of vibrant colours! Made from ultra-absorbent microfibre, it dries super-fast and packs down small – perfect for any adventure. What’s more, it’s sand-free, so you can leave the sand

Stay stylish and comfortable with our beach poncho, available in a range of vibrant colours! Made from ultra-absorbent microfibre, it dries super-fast and packs down small – perfect for any adventure. What’s more, it’s sand-free, so you can leave the sand

Stay stylish and comfortable with our beach poncho, available in a range of vibrant colours! Made from ultra-absorbent microfibre, it dries super-fast and packs down small – perfect for any adventure. What’s more, it’s sand-free, so you can leave the sand

Double the fun with these play towels. This play towel features a unique design and two sides. The front features a game, whilst the back has a graphic pattern.

Double the fun with our play towels. This play towel features a unique design and two sides. The front features a game, whilst the back has a graphic pattern.

This clever reversible game board is made from soft, quick-drying microfibre and comes with 24 floating waterproof patches. Ideal for wet, sandy or snack-covered fingers — whether you’re at home, in a restaurant, on holiday, by the pool or at the beach.

Double the fun with our play towels. This play towel features a unique design and two sides. The front features a game, whilst the back has a graphic pattern.

Double the fun with our play towels. This play towel features a unique design and two sides. The front features a game, whilst the back has a graphic pattern.

Double the fun with our play towels. This play towel features a unique design and two sides. The front features a game, whilst the back has a graphic pattern.

Double the fun with our play towels. This play towel features a unique design and two sides. The front features a game, whilst the back has a graphic pattern.

Double the fun with our play towels. This play towel features a unique design and two sides. The front features a game, whilst the back has a graphic pattern.

Combining the shapes of the different fish helps your little one develop fine motor skills.

Small ears, big hugs These new cotton hooded bath capes are perfect for warm cuddles after bath time. The soft, colourful and cheerful bath capes are made from 100% Oeko-Tex certified cotton.

Small ears, big hugs These new cotton hooded bath capes are perfect for warm cuddles after bath time. The soft, colourful and cheerful bath capes are made from 100% Oeko-Tex certified cotton.

Small ears, big hugs These new cotton hooded bath capes are perfect for warm cuddles after bath time. The soft, colourful and cheerful bath capes are made from 100% Oeko-Tex certified cotton.

Double the fun with our fish bath sticker set! From 10 months, children can play with floating foam blocks that stick to the bath walls. At 18 months, they can fish with the included rod – no magnets needed!

The very first stringing beads for your child! From 10 months, your little one can play with the large blocks of soft foam that float on the water and stick to the side of the bath. From 18 months, they can string the beads together