Toys

Meet Maja, the adventurous little kitten who’s always ready for her next big adventure – but only with her favourite carrier bag. With her soft fur, perfect for snuggling up to, and embroidered details such as sweet little eyes,

“Are you melting? You might as well look like an ice cream while you’re at it.” This dress-up set turns everyday play into something really fun. The cardigan is shaped like an ice cream cone, is lightly padded and features a checked pattern

A wooden computer set is the ideal toy for young children who love to imitate what adults do. The laptop has keys that can be pressed for interactive fun, a mobile phone, a mouse and an ID badge. The laptop screen also doubles as a chalkboard,

“Butterflies flutter in the gentle breeze, their delicate wings gracefully adorning the sky.” These butterfly wings are designed to be worn on the back with elasticated shoulder straps, making dressing up easy and comfortable.

Meet Sam, the adorable little draft horse made from sturdy cotton canvas with a striped pattern. With his mane and tail made from soft cotton yarn, Sam is perfect for both cuddling and active play. Thanks to the string, you can easily

Did you know that ladybirds help gardens to flourish by eating tiny insects that are harmful to plants? We absolutely love these ladybirds. The ladybird is often seen as a little guardian of the garden and adds a touch of wonder to imaginative play.

In the 1970s, Formula 1 was a dangerous sport characterised by high speeds. The cars were lightning-fast, the drivers were reckless, and the competition was fierce.

In the 1970s, Formula 1 was a dangerous sport characterised by high speeds. The cars were lightning-fast, the drivers were reckless, and the competition was fierce.

Mini Speedy is a toy car in its simplest, most organic form. Starting with its flowing, curved shape – a form that exudes movement and suppleness, even when sitting on a shelf – we have divided it into smaller segments that emphasise the organic

Luft is inspired by a very stylish 1985 Porsche 911 Carrera 3.2 Targa, which Julian Meagher, the founder of Playforever, owned whilst living in Florence, Italy, for two years. This car, in a beautiful ivory colour, was perfect for cruising

Luft is inspired by a very stylish 1985 Porsche 911 Carrera 3.2 Targa, which Julian Meagher, the founder of Playforever, owned whilst living in Florence, Italy, for two years. This car, in a beautiful ivory colour, was perfect for cruising through

The Rufus collection has been designed and manufactured by Playforever, following on from their recent collaboration with Hugo Boss. With its streamlined shape, geometric front end and pointed ‘rib’ on top of the bonnet

The Rufus collection has been designed and manufactured by Playforever, following on from their recent collaboration with Hugo Boss. With its streamlined shape, geometric front end and pointed ‘rib’ on top of the bonnet

Cover your ears – Zemonsta is revving at full throttle, and even when he’s idling, it’s enough to give you goosebumps. Another formidable and ferocious track-devourer has arrived, and we reckon Ken might be feeling a bit nervous

Cover your ears – Zemonsta is revving at full throttle, and even when he’s idling, it’s enough to give you goosebumps. Another formidable and ferocious track-devourer has arrived, and we reckon Ken might be feeling a bit nervous (we’re trembling

Cover your ears – Zemonsta is revving at full throttle, and even when he’s idling, it’s enough to give you goosebumps. Another formidable and ferocious track-devourer has arrived, and we reckon Ken might be feeling a bit nervous (we’re trembling too).

This Little Dutch Ocean World Life Jacket is a must-have for children who love swimming. With a V-neck and sleeveless design, this life jacket offers ultimate comfort and freedom of movement for young swimmers.

This Little Dutch Dreamy Mermaid Life Jacket is a must-have for children who love swimming. With a V-neck and sleeveless design, this life jacket offers ultimate comfort and freedom of movement for young swimmers.

With Zoonap, you can enjoy optimal rest on every journey. This clever 2-in-1 travel accessory combines an ergonomic neck pillow with an integrated eye mask, ensuring your neck and eyes are perfectly supported and shielded.

With Zoonap, you can enjoy optimal rest on every journey. This clever 2-in-1 travel accessory combines an ergonomic neck pillow with an integrated eye mask, ensuring your neck and eyes are perfectly supported and shielded.

With Zoonap, you can enjoy optimal rest on every journey. This clever 2-in-1 travel accessory combines an ergonomic neck pillow with an integrated eye mask, ensuring your neck and eyes are perfectly supported and shielded.

The Little Dutch Dreamy Mermaid Boat takes your little one on an enchanting adventure through the waters of imagination. With its adorable floral and mermaid design and soft pink colour, this boat is an absolute favourite.

With Zoonap, you can enjoy optimal rest on every journey. This clever 2-in-1 travel accessory combines an ergonomic neck pillow with an integrated eye mask, ensuring your neck and eyes are perfectly supported and shielded.

With Zoonap, you can enjoy optimal rest on every journey. This clever 2-in-1 travel accessory combines an ergonomic neck pillow with an integrated eye mask, ensuring your neck and eyes are perfectly supported and shielded.